You can’t win on price if you’re guessing.
Most SMEs are forced to make pricing decisions with incomplete information. Competitor prices change quietly. New bundles appear. Discounts creep in. By the time someone notices, you’ve either lost deals because you’re too expensive - or quietly eroded your margins by underpricing.
Manual competitor research is slow and inconsistent. Teams copy and paste into spreadsheets, chase rumours from the field, and make judgment calls without seeing the full picture. Pricing IQ changes that by continuously gathering the data for you and turning it into a clear view of where you should sit in the market.
Always-on competitive and market pricing intelligence
Automatic competitor price and feature collection
Pricing IQ automatically gathers your competitors’ pricing information and key product features, so you’re not wasting hours hunting through websites, PDFs, and brochures.
Head-to-head product comparison
Pricing IQ compares your products to those of your competitors, feature by feature and price by price.
Market value perception analysis
It doesn’t stop at raw prices. Pricing IQ assesses how the market appears to value those products.
Strategic pricing recommendations
Use this intelligence to price your product strategically. Identify premium features you’re undercharging for, gaps where a new tier or bundle makes sense.